May 27th, 2017 at 3:19pm

Hosting a runway fashion show at The Lodge was a long contemplated idea, and when the subject resurfaced in early spring 2016, owner/operator Fabienne Averill decided, it’s time! Intended as a fundraiser for a local non-profit, Whitefish’s own professional theater company, Alpine Theater Project, was selected as the beneficiary. ATP was a natural fit!

The support and participation of 20+ local merchants and service providers, the runway experience and expertise of Soucie Soucie, and the team at The Lodge at Whitefish Lake brought the event to fruition in a few short months.

Over 250 spectators enjoyed the 2016 event from sponsor and VIP areas around the pool, the Boat Club decks, Spa patio and surrounding walkways and lawns. Overall, we had a ton of fun, and we learned a lot.

We’ve planned 2017 Celtic-themed Renegade Runway to be even more fun for the VIPs, event sponsors and all spectators, while generating more funds for Alpine Theater Project!


5-6p Cocktails & Appetizers for VIPs
6-7p Live Auction
7-7:15p Irish Dancers
7:15-8p Runway Fashion Show
8-10p Pool Dance Party (open to the public)

The event also includes a martini bar raffle with ½ carat gemstone grand prize, and performances by a bag piper and Irish fiddle players!

The live auction features Cookie Lockhart, the only woman ever inducted into the National Auctioneers Hall of Fame. Auction items include vacation packages, jewelry, home décor, dining, fitness, and adventure packages!

You don’t want to miss it! A limited number of VIP tickets are still available. Contact Jessica Smith at 406.863-4015 or [email protected]

Here are some of our favorite runway looks from 2016:

A big thank you goes to our participating boutique shops and sponsors! We could not put on this great event without you.

Participating Vendors:

Soucie Soucie Salon & Medspa (
Mercantile at The Lodge (
Spa at Whitefish Lake (
Harlow (
Sappari (
Naked Princess (
Toggery (
Sportsman Ski Haus (
Fifty Seven Boutique (
The Village Shop (

Event Sponsors:

O’Brien’s Liquor/JIM (
406 Woman (
Glacier Payments (
Soucie Soucie Salon & Medspa (
Mama Blanca’s (
Sage Interiors (
Flathead Beacon (
Spotted Bear Spirits (
Premier Builders (
Proof Research (